🔐 Legal

77af Privacy Policy

Your privacy matters to us. This policy explains exactly what personal data 77af collects, why we collect it, how we use it, and the rights you hold over your information.

Last updated: January 2026

Introduction

77af is committed to protecting the privacy of every player who uses our platform. This Privacy Policy ("Policy") describes how 77af collects, processes, stores, and protects personal data relating to registered players and visitors to the 77af website. By registering an account or accessing the 77af platform, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein.

This Policy applies to all personal data collected through the 77af website, mobile platform, customer support channels, and any other service operated by 77af. It applies regardless of whether you are accessing 77af from Dhaka, Chittagong, Sylhet, or any other location in Bangladesh. If you do not agree with any part of this Policy, you must not use the 77af platform.

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SSL Encrypted

All data transmitted between you and 77af is protected by SSL encryption.

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No Data Selling

We never sell or rent your personal data to third parties for marketing purposes.

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Your Rights

You may request access, correction, or deletion of your personal data at any time.

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Right to Erasure

Subject to legal obligations, you can request deletion of your account data.

1. What Data We Collect

77af collects personal data that is necessary to operate the platform, verify player identities, process financial transactions, and comply with applicable obligations. The categories of personal data we collect, the means by which we collect them, and the purposes for which they are used are set out in the table below.

Data Category Examples Purpose
Identity Data Full name, date of birth, nationality, government-issued ID number Account registration, age verification, KYC compliance
Contact Data Email address, phone number, residential address Account communication, support, regulatory notifications
Financial Data bKash/Nagad/Rocket account numbers, transaction history, deposit and withdrawal records Payment processing, fraud prevention, AML compliance
Technical Data IP address, device type, browser type, operating system, session data Platform security, fraud detection, technical troubleshooting
Usage Data Games played, bet amounts, win/loss records, session duration, feature interactions Responsible gaming monitoring, personalisation, platform improvement

2. How We Use Your Data

77af processes your personal data only for the purposes for which it was collected, and only where there is a lawful basis for doing so. The purposes for which 77af uses your personal data are detailed below.

  • 1Account management: to create, maintain, and administer your 77af account, including processing your registration, verifying your identity, and managing account settings and preferences.
  • 2Transaction processing: to process deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, Mastercard, and other supported payment methods, and to maintain accurate financial records of all transactions on your account.
  • 3Legal and regulatory compliance: to fulfil our obligations under applicable law, including KYC identity verification, anti-money laundering (AML) checks, and responsible gaming obligations such as age verification and self-exclusion enforcement.
  • 4Customer support: to respond to your enquiries, complaints, and support requests, and to maintain records of communications between you and the 77af support team for quality assurance and dispute resolution purposes.
  • 5Platform security and fraud prevention: to detect, investigate, and prevent fraudulent activity, unauthorised account access, collusion, money laundering, and any other activity that violates the 77af Terms & Conditions or applicable law.
  • 6Service improvement and personalisation: to analyse platform usage patterns, improve existing features, develop new services, and where you have not opted out, to send you personalised promotional communications about offers and games that may interest you.

77af processes personal data only where there is a recognised lawful basis for doing so. The legal bases on which 77af relies when processing your personal data are as follows.

  • ★Contractual necessity: much of the personal data we process is necessary to perform our contract with you — specifically, to provide you with access to the 77af platform, process your transactions, and administer your account.
  • ★Legal obligation: certain processing is required by applicable law, including identity verification under KYC requirements, transaction monitoring under AML obligations, and age verification to ensure compliance with our 21+ policy.
  • ★Legitimate interests: where processing is not strictly required by contract or law, we may still process personal data where 77af has a legitimate interest in doing so — for example, to detect fraud, improve the platform, and maintain the security and integrity of our services.
  • ★Consent: where we rely on consent as the legal basis for processing — for example, for sending you personalised marketing communications — you have the right to withdraw that consent at any time by contacting the support team or updating your communication preferences.

4. Data Sharing & Disclosure

77af does not sell, rent, or trade your personal data to third parties for their own commercial purposes. However, 77af may share your personal data with certain categories of third parties in the limited circumstances described below.

  • 1Payment service providers: 77af shares financial data with payment processors — including bKash, Nagad, Rocket, and Upay — solely to the extent necessary to process your deposits and withdrawals. These providers act as data processors on behalf of 77af and are contractually bound to process your data only as instructed.
  • 2Identity verification providers: to fulfil our KYC obligations, 77af may share identity documents and related data with third-party identity verification services. These providers process your data under strict data processing agreements and are not permitted to use your data for their own purposes.
  • 3Regulatory and law enforcement authorities: 77af may be required by law or court order to disclose your personal data to regulatory authorities or law enforcement agencies. In such cases, 77af will disclose only the minimum data required to comply with the lawful request and will, where legally permissible, notify you of any such disclosure.
  • 4Game and technology providers: 77af may share limited technical and usage data with its game providers and technology partners — such as Pragmatic Play, Evolution Gaming, and Spribe — to facilitate gameplay, detect cheating or collusion, and support fair-play certification processes.
Important: 77af will never share your personal data with third-party advertisers, data brokers, or any entity for marketing profiling purposes. If you receive unsolicited marketing claiming to be from 77af through an unknown channel, treat it as suspicious and report it to [email protected] immediately.

77af uses cookies and similar tracking technologies to operate the platform, improve user experience, and support security and fraud detection functions. Cookies are small text files placed on your device when you access the 77af website. The types of cookies we use are described below.

  • 🍪Essential cookies: these are strictly necessary for the platform to function and cannot be disabled. They include session cookies that keep you logged in during your visit, security tokens that protect your account from unauthorised access, and cookies that remember your language and display preferences.
  • 📊Analytics cookies: these help us understand how players use the 77af platform by collecting anonymised usage statistics, such as which pages are most visited, where users drop off, and how features are interacted with. This data helps us improve the platform experience for all Bangladesh players.
  • ⚙️Functional cookies: these remember your preferences and settings — such as your chosen language, display options, and responsible gaming limits — so that you do not need to re-enter them each time you visit the platform.

You may manage or disable non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the 77af platform. Essential security and session cookies cannot be disabled without preventing access to the platform entirely.

6. Data Retention

77af retains your personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. The retention periods applicable to the main categories of personal data we hold are as follows: account and identity data is retained for the duration of your account relationship with 77af and for a minimum period of five years following account closure, in accordance with our AML record-keeping obligations.

Financial transaction records are retained for a minimum of five years from the date of each transaction, in line with applicable financial record-keeping requirements. Usage and technical data is generally retained for up to 24 months from the date of collection, after which it is anonymised or deleted. Communications data, including support correspondence, is retained for up to three years from the date of the last communication.

Right to request early deletion: subject to our legal retention obligations, you may request deletion of your personal data before the end of the applicable retention period. We will honour such requests where we are not legally required to retain the data. To submit a deletion request, contact [email protected].

7. Data Security

77af implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. While no online platform can guarantee absolute security, 77af takes data protection seriously and continuously reviews and updates its security practices.

  • 🔐SSL/TLS encryption: all data transmitted between your device and the 77af platform is encrypted using industry-standard SSL/TLS protocols. This ensures that your account credentials, financial data, and personal information cannot be intercepted during transmission.
  • 🛡️Secure data storage: personal data held by 77af is stored on secured servers with restricted access controls. Access to personal data is limited to authorised personnel who require it to perform their job functions, and all such personnel are subject to confidentiality obligations.
  • 👁️Continuous monitoring: 77af employs automated monitoring tools to detect unusual account activity, suspicious login patterns, and potential security threats in real time. Where a potential security incident is identified, 77af's security team will investigate and take appropriate remedial action promptly.
  • 🔑Password security: 77af stores account passwords in hashed form using strong cryptographic algorithms. 77af staff cannot view your plaintext password. You are responsible for choosing a strong, unique password for your 77af account and for keeping it confidential.

In the unlikely event of a data breach that poses a risk to your rights and freedoms, 77af will take immediate steps to contain the breach, assess its impact, and notify affected players as soon as reasonably practicable. 77af will also report the breach to the relevant authorities where required by law.

8. Your Data Rights

As a player using the 77af platform, you have a number of rights in respect of your personal data. These rights are described below. To exercise any of these rights, please contact the 77af support team at [email protected]. We will respond to all valid requests within a reasonable timeframe.

  • 1Right of access: you have the right to request a copy of the personal data that 77af holds about you. Upon receiving a valid access request, 77af will provide you with a summary of the personal data we hold, the purposes for which it is processed, and the categories of third parties with whom it has been shared.
  • 2Right of rectification: if any of the personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it. Please note that certain data — such as your date of birth and identity document details — cannot be changed once verified, except through the formal KYC re-verification process.
  • 3Right to erasure: subject to our legal data retention obligations, you have the right to request deletion of your personal data. We will fulfil erasure requests where we are not legally required to retain the relevant data. Note that erasing certain data — such as transaction records — may require closure of your account.
  • 4Right to restriction of processing: in certain circumstances, you have the right to request that we restrict the processing of your personal data — for example, where you contest the accuracy of the data, or where you have objected to our processing of it and we are assessing whether our legitimate interests override your objection.
  • 5Right to data portability: where we process your personal data on the basis of your consent or contractual necessity, and where that processing is carried out by automated means, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format.
  • 6Right to object: you have the right to object to 77af's processing of your personal data where that processing is based on legitimate interests. You also have an unconditional right to object to processing of your personal data for direct marketing purposes, including profiling for direct marketing.
To exercise any of the rights described above, please write to us at [email protected] with the subject line 'Data Rights Request'. Please include your full name, registered email address, and a description of the right you wish to exercise. We will acknowledge your request within 5 business days and aim to resolve it within 30 days.

9. Protection of Minors

77af is strictly an adult platform. We do not knowingly collect or process personal data relating to individuals under the age of 21. Registration on 77af requires users to confirm that they are at least 21 years of age, and all accounts are subject to age verification as part of our KYC process. If 77af becomes aware that personal data has been collected from an individual under the age of 21, it will delete that data promptly and close the associated account without notice.

If you are a parent or guardian and believe that your child has registered on 77af or has provided personal data to 77af without your knowledge, please contact us immediately at [email protected]. We will investigate the matter promptly and, where confirmed, take immediate steps to close the account and delete all associated personal data.

10. Third-Party Links

The 77af platform may contain links to third-party websites or services, including those of game providers and payment partners. 77af is not responsible for the privacy practices or content of any third-party website or service. We encourage you to review the privacy policy of any third-party site you visit. The inclusion of a link to a third-party site on the 77af platform does not constitute an endorsement of that site's privacy practices or content.

11. Changes to This Privacy Policy

77af reserves the right to update or amend this Privacy Policy at any time. Where we make a material change to this Policy, we will take reasonable steps to notify registered players — for example, by posting a notice on the 77af platform or by contacting you at your registered email address. The updated Policy will take effect from the date of publication.

We encourage you to review this Privacy Policy periodically to stay informed about how 77af handles your personal data. Your continued use of the 77af platform following any update to this Policy constitutes your acceptance of the updated Policy. The date at the top of this page indicates when the Policy was last updated.

12. Contact & Data Enquiries

If you have any questions about this Privacy Policy, wish to exercise your data rights, or want to raise a concern about how 77af handles your personal data, please contact our support team. All data-related enquiries are handled with care and in strict confidence. We aim to acknowledge all enquiries within 5 business days and to resolve them fully within 30 days.

For all privacy and data enquiries, reach us at: [email protected]

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